Intro: Don’t Launch Blindfolded
Let’s be real—throwing content out there and hoping it works? That’s not a strategy.
Whether you’re launching an Instagram ad, a blog series, or an email drip… you need a plan.
Here’s the pre-launch checklist I use for every client project (and my own campaigns).
No fluff, just the essentials. Let’s go!
📋 The 10-Point Marketing Campaign Launch Checklist
✅ 1. Define the Goal
What does success look like?
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More leads?
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Higher sales?
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Increased traffic?
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Brand awareness?
🎯 Set one clear goal and tie everything back to it.
✅ 2. Know Your Audience (Like, Really Know Them)
No, “18–45-year-olds who like content” isn’t specific enough.
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What problem are they facing?
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What solution are they looking for?
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Where do they hang out online?
Use insights from Google Analytics, Instagram polls, or your email list.
✅ 3. Choose the Right Channels
Different goals need different platforms.
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Running a webinar? Email + LinkedIn.
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Launching a product? Instagram + website funnel.
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Promoting a blog? Pinterest + SEO + Twitter (aka X).
Choose 2–3 platforms to focus your energy.
✅ 4. Craft the Core Message
This is your hook—what makes people stop scrolling.
Nail your:
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Headline
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Call to Action (CTA)
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Visual theme or brand story
🎤 Pro Tip: Make your CTA bold, emotional, and benefit-focused.
✅ 5. Prep the Content
You need more than just the main post. Think:
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Pre-launch teasers
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Behind-the-scenes clips
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Email copy
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Landing page
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Reels/shorts
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Carousel posts
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Testimonials or social proof
Don’t skip this—content supports conversion.
✅ 6. Set Up Tracking & Analytics
Before you launch:
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Set up UTM parameters
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Connect Google Analytics
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Check Facebook Pixel / LinkedIn Tag / Pinterest Tag
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Use custom tracking links with Bit.ly
📊 No tracking = no learning.
✅ 7. Schedule Everything
Use tools like:
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Meta Business Suite for FB/IG
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Tailwind for Pinterest
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Buffer or Later for multi-platform posts
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MailerLite or Brevo for emails
✅ Bonus: Double-check time zones and campaign dates.
✅ 8. Test on All Devices
That beautiful email or landing page? It might look awful on mobile.
Before you launch:
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Preview on desktop, tablet, mobile
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Check links and buttons
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Run an email to yourself and a friend
🚨 Nothing kills conversions faster than a broken link.
✅ 9. Have a Backup Plan
What if no one signs up?
What if your link breaks?
What if Instagram goes down?
Keep:
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A plan B CTA
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Alternate posting times
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A customer support reply ready
✅ 10. Prepare to Engage
The job doesn’t end when you hit “publish.”
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Respond to comments
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Repost testimonials
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Run polls or follow-up DMs
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Send out reminders or thank-you emails
🧠 Engagement > Impressions.
🧠 Final Thoughts: Systems > Stress
Whether you’re launching for yourself or a client, a strong system makes it smooth.
Great marketing is 80% preparation, 20% execution. Trust the process.
You’re not just posting—you’re launching with purpose.
🔥 Want help planning or launching your next campaign?
Let me build your strategy, set up tracking, and get you results.
👉 Work with me →