“Email is dead.” Yeah, sure. And CDs are making a comeback.
People love to hate on email.
“It’s outdated.” “Nobody reads newsletters.” “Spam folders eat everything.”
And yet…
👉 Every big business still builds an email list.
👉 Every coach, creator, and consultant has a lead magnet.
👉 And the ROI on email? Still the highest of all channels (up to 4200%!)
So no, email isn’t dead.
It’s just misused by people who send boring, generic junk.
💌 Why Email Still Works in 2025
-
You own your audience
Instagram dies? You’re done. Your email list? Still yours. -
Higher conversion rates
Email users are more likely to click, buy, and trust.
(Because they gave you permission to talk to them!) -
Personalization wins
“Hey [Name], here’s something for you…” = 💰 -
Automation = scale
You write once → send forever with automation tools.
🛠️ Email Tools You Need Right Now
-
MailerLite or ConvertKit for beginner-friendly automation
-
Canva for branded email graphics
-
Notion to plan your content calendar
-
Beacon or Designrr to create lead magnets
-
Google Analytics to track conversions
🧲 Lead Magnet Ideas for Freelancers
Want people to subscribe? Give ‘em a reason.
Here’s what works in 2025:
-
Free PDF checklist
-
Mini email course
-
Resource library
-
Templates (social captions, calendars)
-
Exclusive discounts or sneak peeks
Pro tip: Host it on your homepage + blog sidebars. Promote on every platform.
📈 Strategy That Actually Converts
-
Build your list → offer a juicy freebie
-
Nurture them → 3-5 automated welcome emails
-
Convert them → show your service value subtly
-
Stay relevant → 1 email per week with value
Don’t be spammy. Be helpful, human, and honest.
🧠 Final Thoughts: Don’t Ghost Your Email List
If you ghost your email list, don’t be surprised when it ghosts you.
Instead:
-
Show up weekly
-
Be useful
-
Tell stories
-
Share results
-
Sell without sounding like a salesperson
Because if social media is your first date, email is the real relationship.
📬 Want help crafting a killer email funnel or setting up your first lead magnet?
I offer content strategy + automation services that convert.
👉 Let’s connect →