Introduction: So You’ve Heard About SEO…
You know SEO is important. You’ve heard people say “Google it” a thousand times.
But what is SEO, really and why should you care?
In simple words:
SEO = Making your website visible on Google = More clicks = More customers
And you don’t need a marketing degree or ₹10k tools to get started. Just the right mindset and some simple steps.
🧠 What is SEO? A No-Fluff Definition
SEO (Search Engine Optimization) is the process of optimizing your website so that it appears in search engines like Google when people search for terms related to your business.
Example:
You’re a baker in Delhi. If someone searches “best custom cakes in Delhi”, SEO helps YOUR site show up in those results.
🚀 1. Start with Keyword Research
Consider: What would you search for if you wanted to find your service?
Use free tools like:
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Google Keyword Planner
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Ubersuggest
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AnswerThePublic
Find terms like:
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“Affordable social media marketing in Delhi”
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“Freelance SEO expert for small business”
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“How to grow my Instagram followers”
🎯 Internal link idea: A future post on “How I Do Keyword Research for Clients”
🏗️ 2. Optimize Your Website Structure
Make sure your site is:
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Mobile-friendly
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Fast loading
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Clear navigation (Home, About, Services, Contact)
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Includes internal links (linking to your other pages)
Also:
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Use short, keyword-rich URLs
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Add alt text for images
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Write SEO-friendly page titles + meta descriptions
✍️ 3. Create Valuable Blog Content
Google LOVES helpful, original content.
And blog posts are one of the best ways to rank.
Write posts like:
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“Top 5 Mistakes New Businesses Make Online”
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“Best Free Marketing Tools for Entrepreneurs”
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“My Journey as a Freelance Marketer in India”
Each post = more chances to rank = more eyes on you 👀
🔗 4. Internal & External Linking
Links = trust signals to Google.
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Internal links = linking to your site pages/blogs (like this one!)
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External links = linking to other high-quality, relevant sites
Tip: Link to trusted sources like HubSpot, Moz, Forbes, etc.
This shows Google you’re not spammy.
🛠️ 5. Free SEO Tools to Use
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Google Search Console – track how your site performs
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SEOptimer – quick audit
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Yoast SEO Plugin (if you’re using WordPress)
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Screaming Frog – check errors and broken links
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ChatGPT 😉 – generate keyword ideas, titles, meta tags
📈 6. Track Your Progress
SEO takes time. It’s a slow burn, not a flash sale.
Use tools to track:
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Which keywords do you rank for
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Your website traffic (via Google Analytics)
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Which blogs bring in the most views
Keep tweaking based on results.
🧠 Final Takeaway
SEO isn’t scary. It’s strategic.
Start small:
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Know your keywords
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Write helpful content
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Optimize your pages
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Be patient
Before you know it, Google will become your top referral source 🔥